Exploring the World of Mishti Making with Lahana Ghosh of Jugal's Mishti

In our recent conversation, Lahana Ghosh shared insights into the evolving landscape of mishti-making, highlighting both the rich history and the contemporary changes within the industry.

Honoring Tradition: The Story of Jugal's Mishti

Established in 1923 with a simple mission to share the joy of locally sourced, authentic mishti with Kolkata, Jugal's Mishti has become a beloved institution. Mishti, a term in Bengali, refers to various sweet confections that hold a special place in the region's culinary heritage. Through generations, Jugal's has maintained a commitment to quality and tradition, earning a loyal following among those who appreciate the craft of Bengali sweets.

Embracing Inclusivity

Ghosh and her team at Jugal's are dedicated to creating an inclusive workplace environment. Initiatives such as gender parity goals, menstrual leave, and educational opportunities for employees' daughters reflect their commitment to fostering a supportive and respectful culture within the company.

Sharing Stories: The Impact of the Mishti Literary Festival

The recent Mishti Literary Festival provided a platform for dialogue and collaboration, allowing for sharing stories and insights within the Mishti community. Through social media and authentic narratives, Jugal's Mishti aims to engage a broader audience and foster an appreciation for Bengali sweets among the younger generation.

Balancing Tradition and Innovation

In navigating consumers' evolving tastes, Ghosh emphasizes the importance of preserving tradition while embracing innovation in mishti-making. By striking a balance between timeless flavours and modern techniques, Jugal's Mishti seeks to adapt to changing preferences while honouring the cultural heritage of Bengali sweets.

Creativity in the Kitchen

The latest additions to Jugal's Mishti collection include innovative creations like the Golap Papri Sandesh and Coffee-infused Jolbhora Sandesh. The team is commited to experimentation and culinary excellence with the goal to provide customers with a taste of tradition infused with a modern twist.

Looking Ahead

With an eye towards the future, Ghosh envisions expanding the reach of Bengali mishti beyond Kolkata. Jugal's Mishti hopes to introduce this cherished culinary tradition to a global audience through potential international ventures and partnerships, fostering a newfound appreciation for Bengali sweets worldwide.

In her journey with Jugal's Mishti, Lahana Ghosh remains dedicated to preserving tradition, promoting inclusivity, and inspiring creativity within the Mishti business. Through her efforts, she continues sharing the joy and heritage of Bengali sweets with a growing community - all while carving her way into a traditionally male-dominated industry.