From a Life in Real Estate to a Reel Life She Loves
Photo Credit: Angela Atelier NJ Branding Studio
Edie Clarke is an experienced remote video producer and expert YouTube strategist. She empowers entrepreneurs to leverage the power of video to showcase their knowledge and expertise, attract new customers, and build a loyal following. And do it all with less stress.
Keep it simple
One of Clarke’s key strengths is her emphasis on simplicity and user-friendliness. “I get that many entrepreneurs may feel intimidated by the prospect of creating video content, and I'm committed to making the process as straightforward and accessible as possible.” Beyond that, Clarke’s knowledge of YouTube lends itself to supporting her clients in developing customized content that is tailored to their niche, and optimized for the platform.
In short, Clarke ensures her clients’ videos are seen by the people who are most likely to be interested in their content. Clarke aims to serve her clients by helping them serve theirs through professional video content. Service has been a recurring theme in Clarke’s journey.
From stress to success
When she began her entrepreneurial path, Clarke was behind the scenes as the office manager of a real estate company–a position that was stressful and negatively impacted her well-being. At the time, Clarke had a young son. Clarke was motivated to find a career that was both personally fulfilling while allowing her the flexibility to be a present and active parent. “
In addition, I've always been passionate about helping others overcome challenges that may seem daunting to them but come naturally to me.” From this place, Virtually In Sync was born, allowing Clarke to spend quality time with her family while serving others in an area of interest and expertise–video creation. “Virtually In Sync has enabled me to achieve that perfect harmony between work and family life, all while making a meaningful impact in the lives of those I serve.”
Living and learning
The journey hasn’t always been easy. There have been plenty of bloopers and compromises along the way. The most notable has been learning to live without a steady income.“ Leaving behind the financial stability of a traditional job to build a business from scratch was undoubtedly a risky move, as it exposed me to the uncertainties that come with entrepreneurship. But it's a decision that I have never regretted no matter how challenging. It also became a great learning experience for me.”
In the beginning, Clarke faced challenges like not getting clients, feeling invisible, and not making enough money to sustain her business. These business outtakes pushed her to seek help and make necessary changes in her mindset and approach. Clarke attributes her continued growth and learning to the people and books she has spent time with along the way.
Seeking support
She worked with a therapist, a mindset and law of attraction coach, and a business mentor. “I joined Tony Robbins and Dean Graziosi's online mastermind group. I also read books like Hello, Fears by Michelle Poler and You Squared by Price Pritchett and Practical Law of Attraction by Victoria Gallagher.” By seeking out support and leveraging resources available to her, Clarke has developed a stronger belief and deeper trust in herself.
“This confidence has allowed me to overcome obstacles, grow as an individual, and ultimately thrive in both my personal and professional life.” One of Clarke’s most valuable lessons has been in accepting and embracing her uniqueness. As her business has grown and evolved, she has, too. Clarke has learned that being different is not only a good thing, but it's also her competitive advantage. “This newfound understanding taught me that being different doesn't mean I'm wrong; it means I bring something special to the table.”
Building something new
Clarke doesn’t intend just to bring something different and special to the table, but also to the screen. Her five-year vision is to be at the helm of a flourishing full-service video podcast production company, catering to a diverse range of clients and projects.
She’d also like to actualize her creative aspirations, such as having her first animated movie in theaters delighting audiences, and seeing her production company, Tamarind Tree Productions, produce documentaries and other films that leave a lasting impact on the BIPOC community, especially those from the Caribbean.
Finding the spotlight
There’s no denying that even if Clarke is typically the one behind the camera, she also deserves every bit of the spotlight. Consider this her first close-up and hopefully, when the time comes for her first animated film or documentary we’ll be covering her big debut.
To learn more about Clarke’s YouTube expertise and her production company, visit https://edieclarke.com.
This feature is a part of StartUp Stories: Celebrating 100 Female Entrepreneurs, a special portrait photography project founded by Angela Acosta, a New Jersey-based portrait and personal branding photographer. To learn more about participating in StartUp Stories: Celebrating 100 Female Entrepreneurs, visit https://promo.angelaatelier.com/signupstartupstories/
A. Y. Berthiaume is an award-winning author, international book coach and ghostwriter, and the founder/CEO of The Write Place, Right Time. She is also a proud sponsor of and creative collaborator with StartUp Stories. To learn more about A.Y. Berthiaume and The Write Place, Right Time visit https://thewriteplacerighttime.com